ERIKA LYREMARK

Hi! I'm Erika Lyremark (Lira*Mark).

I spent…- 9 years as a ‘midnight ballerina’ — street smarts.
- 10 years co-creating a commercial real estate investment company — business smarts.
- 20+ years as a creative director & business strategist — creative smartsThen I wrote Think Like A Stripper — book smarts.- Shark Tank's Barbara Corcoran praised its wit, humor, and no-nonsense sales advice.
- #1 NYTimes best-seller Daniel H. Pink called it “smart and provocative.”I love rolling up my sleeves and helping business grow by:- Simplifying and cutting the excess
- Developing a clear point of view the entire business can get behind
- Creating sales and marketing strategies that support growthI’m ruthlessly efficient and have very little patience for unnecessary steps. I can see the shortest path between chaos and exponential growth.I want to my clients to succeed—rapidly, royally and with infinite rewards.When I’m off-duty, you’ll find me watching reruns of the original Gossip Girl or texting the Bugatti headquarters with suggestions for their next sports coupe. (The Lyremark, obviously.)SIGN: Rebel Aquarius with a fiery Sagittarius stellium.FAVORITE LIPSTICK: Chanel Rouge Allure Velvet No. 54 Paradoxale — heaven in a bullet.MINIMALIST TEMPERAMENT: Ruthless editing — interiors, inboxes, ideas.CREATIVE IDEAS: Must feel like red lipstick — undeniable, timeless, a little dangerous.SKINCARE OBSESSIONS: Habelo, Necessaire, Biologique Recherche. Luxury that delivers results.